- Posted by Ruby
- June 15, 2020
The world is battling against the novel coronavirus, which has induced a recession across the globe. Outside its many negatives, COVID-19 could help franchise systems to witness substantial growth.
People are becoming unemployed in the United States and the government is asking residents to stay home and avoid gatherings. This has resulted in a noticeable reduction in business activities in the past two months.
The economic impact of the virus outbreak is significant, and home care businesses offering franchise opportunities can leverage this crucial time.
As per the stats, around 20% of the entire employed population of the United States has either lost their job or are on the verge of becoming unemployed. Moreover, many of them are receiving reduced wages or are working for fewer hours than normal.
Many Americans have already filled unemployment claims in the last month, which is the reason there’s a need for creating more opportunities in diverse fields that can help individuals in getting employed during the crisis.
As per the experts, there’s still a scope since many investors and entrepreneurs are interestingly joining the franchise system. Getting a home care franchise is already an option even for the ones with minimal investment budget.
How A Franchise Model Can Help Individuals Associated with Home Care Business
Investors seeking profitable ways to start a business can always rely on a franchise system in which they need not get involved in lengthy procedures to build an entirely new business.
When we talk about home care, there’s already a good scope of getting a franchise from a reputed home care organization without the need to spend big bucks.
Since it’s a service-based model, there aren’t many complications and investment requirements. This attracts investors who are searching for great ideas to invest even during the COVID-19 outbreak.
Whether it’s the community support or brand value, you need not worry since it’s already an established brand with positive market repute. This helps to begin your business and eventually keeps it up & running during the hard times.
Since the entire United States is witnessing a huge demand for qualified caregivers that can deliver care to the seniors as well as the ones affected by COVID-19, there’s a great opportunity for franchisees and franchisors if they utilize this crucial time.
While most franchisors are making every effort to maintain their brand value and trust over the clients, the fact that more people associated with the home care industry are quitting their job can’t be neglected.
Home care organizations equally need to emphasize caregiver retention and new hiring, which is yet the prevailing challenge.
The home care franchise system can help agencies in getting over this dilemma as the franchisee would be recruiting skilled caregivers to meet the growing demand. This benefits both the franchisors and franchisee even in the long run as we all know that the US population’s demand for caregivers is rising day by day.
This demand would continue to increase as the baby-boomers are already getting retired & beyond and would require caregivers for helping them in their daily chores.
Why A Home Care Franchise?
As the COVID-19 outbreak has negatively impacted the entire world, many businesses and their franchisees are adversely affected. For instance, the hospitality and food sectors are one of the affected industries that would surely require a lot of time to get into business once again.
On the other hand, home care agencies delivering personal care services have seen a huge demand for non-medical care providers that can help the elderly remain safe and to deliver quality care.
The senior care industry can leverage this opportunity and capture quality leads that can drive business success. Moreover, home care start-ups could also consider expanding their business and must find ways to attract investors.
As the federal government has already said that the United States would require a lot more time to recover from the loss during the global pandemic, home care agencies can utilize the crucial time to scale their business growth.
While quality care should be the top-notch priority among the personal care service providers, agencies offering franchise need to ensure the highest level of care delivers standards that maintain their market repute.